Jaime Ruiz is no stranger to hard work. From doing DoorDash and Uber Eats to breaking into the competitive world of tech sales, his journey is a testament to resilience and adaptability. Today, Jaime is one of Glencoco’s top callers, known for his relentless drive and ability to secure meetings with ease. But his path to success wasn’t a straightforward one—it was paved with curiosity, persistence, and a strategic approach to learning the ropes in a new industry.

Jaime’s journey with Glencoco began when he was searching for a new venture after years in various sales roles. He discovered tech sales and, after some research, decided to dive in. Through LinkedIn connections and a bit of luck, he found Glencoco. Since then, Jaime has not only mastered the platform but has also become an inspiration for others looking to break into the industry. 

[Discover Jaime’s experiences, insights, and tips](https://youtu.be/cdMxBC6jFj4) for making the most of Glencoco’s platform.

**Q: What were you up to career-wise before joining Glencoco, and how did you find out about the platform?**

**Jaime Ruiz:** I was doing a medical courier job and working with DoorDash and Uber Eats as fillers. I was looking to switch to a different venture and got curious about tech sales after seeing it on Facebook and hearing about it from a few friends. I started researching on LinkedIn and found a club called The Key Club, where I learned about Course Careers. After completing that, I discovered Glencoco through a connection with Christina, who was already on the platform. I decided to give it a shot, and now, I just want to be there all the time.

**Q: Did you have any prior sales experience before joining Glencoco?**

**Jaime Ruiz:** The actual part of calling on the phone was completely new to me. However, I did have some sales experience before joining Glencoco. I’ve done vacation sales, door-to-door sales, and retail, where I sold niche-specific items for over 12 years. While I had a solid background in sales, cold calling was something I had to learn from scratch.

**Q: How was your experience onboarding and ramping up on Glencoco?**

**Jaime Ruiz:** Onboarding was pretty straightforward, though it took me a bit longer because I was balancing other jobs at the time. Once I got approved on a campaign, I spent about two to four hours on training. I like to review information thoroughly, so I took my time to understand the product and the campaign. After getting approved, it took me about a week to book my first meeting. It was really exciting to see the results, but finding the time to keep dialing was a challenge since I was always on the move.

**Q: How do you measure your success on the platform? What’s your strategy for maximizing ROI?**

**Jaime Ruiz:** Initially, I was aiming for an hourly rate of around $30, but after doing smaller campaigns and getting a feel for the platform, I realized I could push that up to $45 or $65 per hour. Now, my goal is to set at least three meetings a day. I’ve learned that some campaigns perform better at certain times of the day, so I adjust my strategy accordingly. Consistency is key—I try to make the most of every hour I spend on the platform, whether it’s setting meetings or following up with leads.

**Q: How has Glencoco impacted your day-to-day routine?**

**Jaime Ruiz:** Glencoco has made my day-to-day routine much more structured. Before, I was always on the go, juggling different jobs with no clear direction. Now, I start my day with a clear goal—setting meetings and following up on leads. The flexibility of the platform allows me to work at my own pace, but it’s also given me a sense of responsibility to consistently perform. I plan my days around the peak times for certain campaigns, which has made a huge difference in my productivity and earnings.

**Q: What has been your experience using Glencoco’s auto dialer?**

**Jaime Ruiz:** The auto dialer blew my mind. It’s my first time using a dialer, but based on conversations I’ve had with others, Glencoco’s dialer is top-notch. It’s very easy to use—you just hit the button, and it starts dialing. The connections happen quickly, and the delay is minimal, which makes the whole process smooth. I’ve dialed manually before, and the auto dialer is a game-changer. I can easily spend an hour dialing and get a few connections right away.

**Q: How do you handle rejections or no-shows, and what advice do you have for others?**

**Jaime Ruiz:** Rejections are just part of the game. I’ve learned not to take them personally. The key is to stay persistent and not get discouraged. If someone doesn’t show up for a meeting, I follow up with a polite email or call. I find that giving them a bit of space and then reaching out again works best. For others, I’d say, don’t be afraid of the ‘no’s’—they’re inevitable. Just focus on the next opportunity and keep moving forward.

**Q: Has Glencoco helped you become a better salesperson?**

**Jaime Ruiz:** Absolutely. I’ve not only learned a lot from the platform itself but also from the community around it. I’m big on connecting with top performers and asking them questions. The ability to work on different campaigns and pitch various products has been invaluable. It’s a unique opportunity that I haven’t seen anywhere else. The platform is easy to use, and the speed at which you can cycle through calls is amazing. It has definitely made me a better salesperson.

**Q: What role does the Glencoco community play in your success?**

**Jaime Ruiz:** The Glencoco community is incredible. It’s not just about competing—there’s a lot of collaboration. I’ve reached out to top performers to learn from their techniques, and in turn, I’ve shared my insights with others. This kind of mutual support is rare, and it’s one of the things that has helped me grow so quickly on the platform. I feel like I’ve built a network of peers who are all pushing each other to succeed.

**Q: What’s your plan for the future with Glencoco?**

**Jaime Ruiz:** I’m planning to go full-time on the platform and aim for an annual income of around $70,000. I think it’s very doable, even for someone who’s new to the platform. My goal is to consistently hit $1,500 to $2,000 per week. I see a lot of potential here, and I’m excited to see where it takes me.

**Q: What advice would you give to someone new to the platform?**

**Jaime Ruiz:** For anyone new to Glencoco, I’d say don’t underestimate the importance of consistency. Show up every day, put in the work, and you’ll see results. If you have experience in any customer-facing roles, whether it’s customer service or sales, you’ll likely find the transition to cold calling easier. The key is to focus on setting meetings, not selling the entire product on the call. Persistence is crucial—don’t get discouraged by rejections. They’re part of the game, and you just have to keep going.

**Q: How do you stay motivated and continuously improve on Glencoco?**

**Jaime Ruiz:** Staying motivated comes naturally when you see the results. But I also keep pushing myself by setting new goals. For example, after consistently hitting one meeting a day, I challenged myself to aim for three. I also believe in learning from every call—whether it’s a successful meeting or a rejection, there’s always something to take away. Continuous improvement is key, and I try to refine my pitch and approach with every interaction.

**Q: How do you see Glencoco fitting into your long-term career plans?**

**Jaime Ruiz:** I see Glencoco as a crucial part of my long-term career. It’s not just a platform to make money; it’s a place where I’m honing my skills and building a network. Whether I continue full-time on Glencoco or use the experience to move into another role, the skills I’m gaining here are invaluable. I’m also excited about the potential to grow with the platform as it evolves.**Closing Thought**

Jaime’s journey from delivering food to mastering the art of cold calling with [Glencoco](https://www.glencoco.com/) is inspiring. His story shows that with the right mindset, dedication, and the right platform, anyone can achieve success in tech sales. If you’re considering a career shift or looking for a platform that can help you hone your sales skills, [Glencoco might just be the opportunity you’ve been searching](https://www.glencoco.com/individual) for.

## **Discover Deeper Insights on Our Blog:**

- [4 Aspects That Truly Matter in Cold Calling](https://www.glencoco.com/4-aspects-that-truly-matter-in-cold-calling)
- [**Glencoco Top Caller of the Week: Dana Cannon**](https://www.glencoco.com/glencoco-top-caller-of-the-week-dana-cannon)
- [**6 Common Traps SDRs Shouldn’t Fall Into**](https://www.glencoco.com/6-common-traps-sdrs-shouldnt-fall-into)
- [**Glencoco Top Caller of the Week: Jack Press**](https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press)
- [**7 Rules SDRs Need to Succeed and Lead**](https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead)
- [**Glencoco Top Caller of the Week: Dave S.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s)
- [**4 Tips To Increase Show Rate of Your Demos**](https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos)
- [**Glencoco Top Caller of the Wee: Paul W.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w)

Jaime Ruiz is no stranger to hard work. From doing DoorDash and Uber Eats to breaking into the competitive world of tech sales, his journey is a testament to resilience and adaptability. Today, Jaime is one of Glencoco’s top callers, known for his relentless drive and ability to secure meetings with ease. But his path to success wasn’t a straightforward one—it was paved with curiosity, persistence, and a strategic approach to learning the ropes in a new industry.Jaime’s journey with Glencoco began when he was searching for a new venture after years in various sales roles. He discovered tech sales and, after some research, decided to dive in. Through LinkedIn connections and a bit of luck, he found Glencoco. Since then, Jaime has not only mastered the platform but has also become an inspiration for others looking to break into the industry.<a href="https://youtu.be/cdMxBC6jFj4">Discover Jaime’s experiences, insights, and tips</a> for making the most of Glencoco’s platform.Q: What were you up to career-wise before joining Glencoco, and how did you find out about the platform?Jaime Ruiz: I was doing a medical courier job and working with DoorDash and Uber Eats as fillers. I was looking to switch to a different venture and got curious about tech sales after seeing it on Facebook and hearing about it from a few friends. I started researching on LinkedIn and found a club called The Key Club, where I learned about Course Careers. After completing that, I discovered Glencoco through a connection with Christina, who was already on the platform. I decided to give it a shot, and now, I just want to be there all the time.Q: Did you have any prior sales experience before joining Glencoco?Jaime Ruiz: The actual part of calling on the phone was completely new to me. However, I did have some sales experience before joining Glencoco. I’ve done vacation sales, door-to-door sales, and retail, where I sold niche-specific items for over 12 years. While I had a solid background in sales, cold calling was something I had to learn from scratch.Q: How was your experience onboarding and ramping up on Glencoco?Jaime Ruiz: Onboarding was pretty straightforward, though it took me a bit longer because I was balancing other jobs at the time. Once I got approved on a campaign, I spent about two to four hours on training. I like to review information thoroughly, so I took my time to understand the product and the campaign. After getting approved, it took me about a week to book my first meeting. It was really exciting to see the results, but finding the time to keep dialing was a challenge since I was always on the move.Q: How do you measure your success on the platform? What’s your strategy for maximizing ROI?Jaime Ruiz: Initially, I was aiming for an hourly rate of around $30, but after doing smaller campaigns and getting a feel for the platform, I realized I could push that up to $45 or $65 per hour. Now, my goal is to set at least three meetings a day. I’ve learned that some campaigns perform better at certain times of the day, so I adjust my strategy accordingly. Consistency is key—I try to make the most of every hour I spend on the platform, whether it’s setting meetings or following up with leads.Q: How has Glencoco impacted your day-to-day routine?Jaime Ruiz: Glencoco has made my day-to-day routine much more structured. Before, I was always on the go, juggling different jobs with no clear direction. Now, I start my day with a clear goal—setting meetings and following up on leads. The flexibility of the platform allows me to work at my own pace, but it’s also given me a sense of responsibility to consistently perform. I plan my days around the peak times for certain campaigns, which has made a huge difference in my productivity and earnings.Q: What has been your experience using Glencoco’s auto dialer?Jaime Ruiz: The auto dialer blew my mind. It’s my first time using a dialer, but based on conversations I’ve had with others, Glencoco’s dialer is top-notch. It’s very easy to use—you just hit the button, and it starts dialing. The connections happen quickly, and the delay is minimal, which makes the whole process smooth. I’ve dialed manually before, and the auto dialer is a game-changer. I can easily spend an hour dialing and get a few connections right away.Q: How do you handle rejections or no-shows, and what advice do you have for others?Jaime Ruiz: Rejections are just part of the game. I’ve learned not to take them personally. The key is to stay persistent and not get discouraged. If someone doesn’t show up for a meeting, I follow up with a polite email or call. I find that giving them a bit of space and then reaching out again works best. For others, I’d say, don’t be afraid of the ‘no’s’—they’re inevitable. Just focus on the next opportunity and keep moving forward.Q: Has Glencoco helped you become a better salesperson?Jaime Ruiz: Absolutely. I’ve not only learned a lot from the platform itself but also from the community around it. I’m big on connecting with top performers and asking them questions. The ability to work on different campaigns and pitch various products has been invaluable. It’s a unique opportunity that I haven’t seen anywhere else. The platform is easy to use, and the speed at which you can cycle through calls is amazing. It has definitely made me a better salesperson.Q: What role does the Glencoco community play in your success?Jaime Ruiz: The Glencoco community is incredible. It’s not just about competing—there’s a lot of collaboration. I’ve reached out to top performers to learn from their techniques, and in turn, I’ve shared my insights with others. This kind of mutual support is rare, and it’s one of the things that has helped me grow so quickly on the platform. I feel like I’ve built a network of peers who are all pushing each other to succeed.Q: What’s your plan for the future with Glencoco?Jaime Ruiz: I’m planning to go full-time on the platform and aim for an annual income of around $70,000. I think it’s very doable, even for someone who’s new to the platform. My goal is to consistently hit $1,500 to $2,000 per week. I see a lot of potential here, and I’m excited to see where it takes me.Q: What advice would you give to someone new to the platform?Jaime Ruiz: For anyone new to Glencoco, I’d say don’t underestimate the importance of consistency. Show up every day, put in the work, and you’ll see results. If you have experience in any customer-facing roles, whether it’s customer service or sales, you’ll likely find the transition to cold calling easier. The key is to focus on setting meetings, not selling the entire product on the call. Persistence is crucial—don’t get discouraged by rejections. They’re part of the game, and you just have to keep going.Q: How do you stay motivated and continuously improve on Glencoco?Jaime Ruiz: Staying motivated comes naturally when you see the results. But I also keep pushing myself by setting new goals. For example, after consistently hitting one meeting a day, I challenged myself to aim for three. I also believe in learning from every call—whether it’s a successful meeting or a rejection, there’s always something to take away. Continuous improvement is key, and I try to refine my pitch and approach with every interaction.Q: How do you see Glencoco fitting into your long-term career plans?Jaime Ruiz: I see Glencoco as a crucial part of my long-term career. It’s not just a platform to make money; it’s a place where I’m honing my skills and building a network. Whether I continue full-time on Glencoco or use the experience to move into another role, the skills I’m gaining here are invaluable. I’m also excited about the potential to grow with the platform as it evolves.Closing ThoughtJaime’s journey from delivering food to mastering the art of cold calling with <a href="https://www.glencoco.com/">Glencoco</a> is inspiring. His story shows that with the right mindset, dedication, and the right platform, anyone can achieve success in tech sales. If you’re considering a career shift or looking for a platform that can help you hone your sales skills, <a href="https://www.glencoco.com/individual">Glencoco might just be the opportunity you’ve been searching</a> for.<h2>Discover Deeper Insights on Our Blog:</h2><ul><li><a href="https://www.glencoco.com/4-aspects-that-truly-matter-in-cold-calling">4 Aspects That Truly Matter in Cold Calling</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-dana-cannon">Glencoco Top Caller of the Week: Dana Cannon</a></li><li><a href="https://www.glencoco.com/6-common-traps-sdrs-shouldnt-fall-into">6 Common Traps SDRs Shouldn’t Fall Into</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press">Glencoco Top Caller of the Week: Jack Press</a></li><li><a href="https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead">7 Rules SDRs Need to Succeed and Lead</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s">Glencoco Top Caller of the Week: Dave S.</a></li><li><a href="https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos">4 Tips To Increase Show Rate of Your Demos</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w">Glencoco Top Caller of the Wee: Paul W.</a></li></ul>

Glencoco Top Caller of the Week: Jamie Ruiz

Discover how Jaime Ruiz transformed his side hustle into a $70K income with Glencoco. Learn about his journey, tips for success, and how you can start earning with Glencoco’s sales platform today.

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glencoco.jpg

This Person Turned Side Hustle into a Six-Figure Part-Time Work

Cold calling is tough. Many SDRs spend countless hours perfecting their scripts, believing the right opener will make or break their success.

However, studies have shown that the specific words you use might not be as critical as you think. According to [research](https://www.gong.io/blog/sales-stats/), the tone, energy, and confidence of a salesperson have a significantly greater impact on the success of a call than the actual script.

Given this, it's essential to focus on developing the right skills that go beyond just crafting the perfect opener. Let’s explore the key elements that truly make a difference in cold calling.

## Deeply Understand Your Persona

To [resonate with your prospects](https://www.richardson.com/blog/how-to-tailor-insight-to-resonate-with-your-prospects-and-drive-action/), you need to know them inside and out. This means going beyond surface-level demographics and diving into their world.

Read books and blogs they read, understand the memes and jokes they enjoy, and learn how they communicate. Know what they are measured on, where they hang out, and how they think.

Obsess over these details because the more you understand your persona, the more naturally you can connect with them. This deep understanding will enhance your tone and energy, making your calls feel more genuine and engaging.

## Repetition

[Repetition is key] (https://www.nasp.com/blog/repetition-is-the-key-to-sales-success/) to success in sales. Malcolm Gladwell popularized the idea that 10,000 hours of practice can make you an expert in any field.

Cold calling is no different. You need to make thousands of calls to refine your approach and develop your confidence. Each call is a learning opportunity.

The more you practice, the better you get at reading your prospect’s reactions and adjusting your tone and energy accordingly. It’s a grind, but it’s necessary.

![young-beautiful-woman-casual-clothes-wearing-headset-with-microphone-looking-confident-smiling-sitting-table-with-laptop-blue-background-working-office_141793-127770.jpg](https://prepared-actor-750539f6a6.media.strapiapp.com/young_beautiful_woman_casual_clothes_wearing_headset_with_microphone_looking_confident_smiling_sitting_table_with_laptop_blue_background_working_office_141793_127770_c7fb5a88f7.jpg)

## Rightful Resources

Knowing where to [gather the right information](https://www.prosymmetry.com/resources/resource-management-in-sales-4-ways-to-ensure-your-business-benefits/) for your clients is crucial. This involves leveraging tools like LinkedIn, industry reports, and social media to gain insights into your prospects.

Use these resources to tailor your approach, showing prospects that you understand their unique challenges and needs.

When you come prepared with relevant information, it boosts your confidence and helps maintain a positive tone throughout the call.


## Handling Objections

[Objections are inevitable] https://www.cognism.com/blog/objection-handling#:~:text=Objection%20handling%20is%20when%20a,and%20fills%20customer%20knowledge%20gaps.) in sales, but how you deal with them can make a significant difference.(

The key is to remain calm and composed. When you encounter an objection, don’t panic. Instead, view it as an opportunity to demonstrate your expertise and build trust.

A relaxed, confident response to objections shows prospects that you are knowledgeable and trustworthy. Practice handling common objections so that your responses become second nature.

## Strategize Effectively at Glencoco
![pexels-photo-6549858.webp](https://prepared-actor-750539f6a6.media.strapiapp.com/pexels_photo_6549858_4dad96e96c.webp)

Consider exploring more flexible alternatives that can better accommodate your needs with Glencoco. With its versatile features, designed to provide solutions tailored to your unique requirements, discover how Glencoco can adapt to support and enhance your sales experience, offering customizable tools and resources to help you achieve your goals effectively.

### **Tracking Stats and Earnings**

Glencoco provides a clear way for you to monitor your sales performance, helping you analyze your progress and identify areas for improvement. This tracking capability can motivate you by showing measurable results and milestones achieved.

### **Personal Sales Profile**

Similar to LinkedIn, your Glencoco profile allows you to showcase your sales achievements publicly. This visibility can set you apart when applying for sales roles, demonstrating your track record and commitment to success.

### **Supportive Community**

Joining Glencoco connects you with a supportive sales community where you can share experiences, seek advice, and gain encouragement during challenging times. This network fosters collaboration and camaraderie among sales professionals, enhancing motivation and resilience.

Ready to transform your cold calling approach? [Join Glencoco today](https://www.glencoco.com/) and discover how we can help you excel in your sales career.

## **Discover Deeper Insights on Our Blog:**

- [**Glencoco Top Caller of the Week: Dana Cannon**](https://www.glencoco.com/glencoco-top-caller-of-the-week-dana-cannon)
- [**6 Common Traps SDRs Shouldn’t Fall Into**](https://www.glencoco.com/6-common-traps-sdrs-shouldnt-fall-into)
- [**Glencoco Top Caller of the Week: Jack Press**](https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press)
- [**7 Rules SDRs Need to Succeed and Lead**](https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead)
- [**Glencoco Top Caller of the Week: Dave S.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s)
- [**4 Tips To Increase Show Rate of Your Demos**](https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos)
- [**Glencoco Top Caller of the Wee: Paul W.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w)
- [**7 Peculiar Opening Cold Call Lines that Actually Work**](https://www.glencoco.com/7-peculiar-opening-cold-call-lines-that-actually-work)
- [**Top 6 Questions That Kill Your Sale in Cold Calls**](https://www.glencoco.com/top-6-questions-that-kill-your-sale-in-cold-call)

Cold calling is tough. Many SDRs spend countless hours perfecting their scripts, believing the right opener will make or break their success.However, studies have shown that the specific words you use might not be as critical as you think. According to <a href="https://www.gong.io/blog/sales-stats/">research</a>, the tone, energy, and confidence of a salesperson have a significantly greater impact on the success of a call than the actual script.Given this, it's essential to focus on developing the right skills that go beyond just crafting the perfect opener. Let’s explore the key elements that truly make a difference in cold calling.<h2>Deeply Understand Your Persona</h2>To <a href="https://www.richardson.com/blog/how-to-tailor-insight-to-resonate-with-your-prospects-and-drive-action/">resonate with your prospects</a>, you need to know them inside and out. This means going beyond surface-level demographics and diving into their world.Read books and blogs they read, understand the memes and jokes they enjoy, and learn how they communicate. Know what they are measured on, where they hang out, and how they think.Obsess over these details because the more you understand your persona, the more naturally you can connect with them. This deep understanding will enhance your tone and energy, making your calls feel more genuine and engaging.<h2>Repetition</h2><a href="https://www.nasp.com/blog/repetition-is-the-key-to-sales-success/">Repetition is key to success</a> in sales. Malcolm Gladwell popularized the idea that 10,000 hours of practice can make you an expert in any field.Cold calling is no different. You need to make thousands of calls to refine your approach and develop your confidence. Each call is a learning opportunity.The more you practice, the better you get at reading your prospect’s reactions and adjusting your tone and energy accordingly. It’s a grind, but it’s necessary.<img src="https://prepared-actor-750539f6a6.media.strapiapp.com/young_beautiful_woman_casual_clothes_wearing_headset_with_microphone_looking_confident_smiling_sitting_table_with_laptop_blue_background_working_office_141793_127770_c7fb5a88f7.jpg" alt="young-beautiful-woman-casual-clothes-wearing-headset-with-microphone-looking-confident-smiling-sitting-table-with-laptop-blue-background-working-office_141793-127770.jpg"><h2>Rightful Resources</h2>Knowing <a href="https://www.prosymmetry.com/resources/resource-management-in-sales-4-ways-to-ensure-your-business-benefits/">where to gather the right information</a> for your clients is crucial. This involves leveraging tools like LinkedIn, industry reports, and social media to gain insights into your prospects.Use these resources to tailor your approach, showing prospects that you understand their unique challenges and needs.When you come prepared with relevant information, it boosts your confidence and helps maintain a positive tone throughout the call.<h2>Handling Objections</h2>[<a href="https://www.cognism.com/blog/objection-handling#:~:text=Objection%20handling%20is%20when%20a,and%20fills%20customer%20knowledge%20gaps.)">Objections are inevitable in sales</a>], but how you deal with them can make a significant difference.The key is to remain calm and composed. When you encounter an objection, don’t panic. Instead, view it as an opportunity to demonstrate your expertise and build trust.A relaxed, confident response to objections shows prospects that you are knowledgeable and trustworthy. Practice handling common objections so that your responses become second nature.<h2>Strategize Effectively at Glencoco</h2><img src="https://prepared-actor-750539f6a6.media.strapiapp.com/pexels_photo_6549858_4dad96e96c.webp" alt="pexels-photo-6549858.webp">Consider exploring more flexible alternatives with Glencoco that can better accommodate your needs. With its versatile features, designed to provide solutions tailored to your unique requirements, discover how Glencoco can adapt to support and enhance your sales experience, offering customizable tools and resources to help you achieve your goals effectively.<h3>Tracking Stats and Earnings</h3>Glencoco provides a clear way for you to monitor your sales performance, helping you analyze your progress and identify areas for improvement. This tracking capability can motivate you by showing measurable results and milestones achieved.<h3>Personal Sales Profile</h3>Similar to LinkedIn, your Glencoco profile allows you to showcase your sales achievements publicly. This visibility can set you apart when applying for sales roles, demonstrating your track record and commitment to success.<h3>Supportive Community</h3>Joining Glencoco connects you with a supportive sales community where you can share experiences, seek advice, and gain encouragement during challenging times. This network fosters collaboration and camaraderie among sales professionals, enhancing motivation and resilience. <a href="https://www.glencoco.com/">Join Glencoco today</a> and discover how we can help you excel in your sales career.<h2>Discover Deeper Insights on Our Blog:</h2><ul><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-dana-cannon">Glencoco Top Caller of the Week: Dana Cannon</a></li><li><a href="https://www.glencoco.com/6-common-traps-sdrs-shouldnt-fall-into">6 Common Traps SDRs Shouldn’t Fall Into</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press">Glencoco Top Caller of the Week: Jack Press</a></li><li><a href="https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead">7 Rules SDRs Need to Succeed and Lead</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s">Glencoco Top Caller of the Week: Dave S.</a></li><li><a href="https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos">4 Tips To Increase Show Rate of Your Demos</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w">Glencoco Top Caller of the Wee: Paul W.</a></li><li><a href="https://www.glencoco.com/7-peculiar-opening-cold-call-lines-that-actually-work">7 Peculiar Opening Cold Call Lines that Actually Work</a></li><li><a href="https://www.glencoco.com/top-6-questions-that-kill-your-sale-in-cold-call">Top 6 Questions That Kill Your Sale in Cold Calls</a></li></ul>

4 Aspects That Truly Matter in Cold Calling

Discover how tone, energy, and confidence can elevate your cold-calling success. Learn key strategies like deep persona understanding, repetition, and effective objection handling to boost sales results. 

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Mastering Cold Calling: Beyond Scripts - Essential Skills for SDR Success

Dana Cannon, a dedicated mother and accomplished Sales Development Representative (SDR), has transformed her career through the opportunities provided by Glencoco. 

From her roots in real estate to excelling in the tech industry, Dana’s story is one of resilience, hard work, and the power of a supportive community. Her journey highlights how Glencoco can empower individuals to achieve significant financial rewards and professional growth, even amidst the challenges of balancing family and career.

[Discover how she leverage her sales experience](https://youtu.be/NNNKKUdfUx4), gain new skills, and achieve impressive financial results with Glencoco.

**What have you been up to lately?**

I’ve been working as an SDR in two different roles—one with a language company and another with an assistive technology company, both in the ed-tech realm.

**How did you come across Glencoco, and what made you decide to give it a shot?**

I came from a real estate background of 12 years and had recently started a family, which made the demanding nature of real estate challenging. I was looking for other options to use my sales background and transition into the tech industry. I found a platform that suggested Glencoco as a great way to gain SDR experience while making money. Initially, I was intimidated by the training involved, but needing extra money and experience motivated me to give it a try.

**Can you describe your experience from signing up to making your first call on Glencoco?**

The process was smooth and efficient. After signing up and completing the training, I was approved to start calling within 24 hours. My first day on the platform, I booked an appointment, which was encouraging. The training and onboarding process was straightforward and made it easy to get started.

**What was your strategy for choosing which campaigns to call on?**

I considered several factors: the payout per appointment, the number of leads available, and the success rate of other callers. I also chose campaigns that aligned with my interests and background, making the calls feel more natural and convincing. Additionally, listening to successful calls from other top callers helped me refine my approach and scripts.

**How did your previous cold-calling experience compare to using Glencoco’s platform?**

 I’ve done cold calling before, both in a corporate setting and as a real estate agent. However, the Glencoco dialer made the process much easier. The dialer connects you to multiple leads quickly, reducing the downtime between calls. This efficiency was a game-changer, allowing me to focus more on pitching and less on dialing.

**How did you ensure your appointments showed up, and why is that important?**

Follow-up is crucial. After booking an appointment, I always made sure to follow up to confirm their attendance. Ensuring that appointments show up is vital because it’s how you get paid on Glencoco. It’s not just about setting the appointments but making sure they convert into actual meetings.

**How did your experience with the Glencoco community contribute to your success?**

The community was incredibly supportive. I received guidance from other successful callers and shared my own tips and experiences. This collaborative environment helped me learn and improve continuously. Building relationships with other callers created a sense of camaraderie, which was motivating and encouraging. I even made friends through the platform, and we would often discuss strategies and share advice.

**How did you maximize your ROI on Glencoco?**

I set clear goals for myself, aiming to book at least one appointment per day. I tracked my progress and adjusted my approach based on the results. Consistency was key. Even if I had a rough day, I knew there were plenty of leads to call, and persistence would pay off. This strategy helped me earn nearly $8,000 in a relatively short amount of time, with an average of about $242 per hour on the phone.

**What was your internal process for managing your time and tracking success on Glencoco?**

Once I made a few appointments and understood the rhythm, I set personal goals and KPIs. For example, I aimed to spend a solid hour making calls each day with the goal of booking at least one appointment. Tracking my appointments and the compensation per appointment helped me stay motivated and efficient. Knowing that some appointments could earn me up to $400 in just one hour of work was a huge motivator.

**How did learning from other callers contribute to your success?**

Observing and learning from successful pitches by other top callers was incredibly valuable. Glencoco allows you to listen to recordings of successful calls, which helped me refine my approach. It’s important to internalize that it’s not a competition against other callers but rather an opportunity to learn from the best. Emulating successful strategies and making them my own played a crucial role in my success.

**What aspects of Glencoco’s technology did you find most helpful?**

The AI-powered dialer was a game-changer. It minimized downtime between calls and ensured I was always connected to potential leads. The dialer’s efficiency allowed me to focus on pitching rather than dialing, significantly boosting my productivity. Additionally, the ability to see successful appointments and access high-quality leads streamlined my calling process.

**How did your experience with Glencoco help in your subsequent roles?**

Adding my Glencoco experience to my resume was a significant boost. It showcased my success and skills in B2B sales, which helped me secure my current SDR roles. The structured approach and skills I honed at Glencoco, such as efficient time management and effective pitching, have been invaluable in my career growth. The platform taught me to set up my day efficiently and attack calls methodically, which translated well into my current roles.

**What advice would you give to someone considering Glencoco?**

Have fortitude and don’t get discouraged by initial rejections. Push through the training and start making calls. Follow up diligently to ensure your appointments show up, as that’s crucial for getting paid. Use all the tools and resources Glencoco offers to maximize your success. Lastly, engage with the community to learn and grow—there’s plenty of room for everyone to be successful.

**Can you share any specific tips for new callers on Glencoco?**

Start with campaigns that interest you or align with your background. This makes it easier to be convincing and passionate during calls. Utilize the scripts provided, but don’t be afraid to personalize them to fit your style. Consistent follow-up is key to ensuring your appointments show up. Engage with the community for support and advice, and always be open to learning and adapting.

Dana Cannon’s journey with [Glencoco](https://www.glencoco.com/) is a powerful example of how leveraging existing sales skills on a flexible platform can lead to significant financial rewards. Her success story demonstrates that with dedication, effective use of technology, and a supportive community, it’s possible to transition into the tech industry and thrive. 

Inspired by Dana’s success? [Sign up for Glencoco today](https://www.glencoco.com/individual) and start turning your part-time hours into substantial income. Take control of your time and earnings with Glencoco and see what achievements await you.

## **Discover Deeper Insights on Our Blog:**

- [**6 Common Traps SDRs Shouldn’t Fall Into**](https://www.notion.so/https-www-glencoco-com-outbound-sales-strategies-tools-fractional-sdrs-guide-9f373809cba1458cad98f2bfb2d7c9ab?pvs=21)
- [**Glencoco Top Caller of the Week: Jack Press**](https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press)
- [**7 Rules SDRs Need to Succeed and Lead**](https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead)
- [**Glencoco Top Caller of the Week: Dave S.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s)
- [**4 Tips To Increase Show Rate of Your Demos**](https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos)
- [**Glencoco Top Caller of the Wee: Paul W.**](https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w)
- [**7 Peculiar Opening Cold Call Lines that Actually Work**](https://www.glencoco.com/7-peculiar-opening-cold-call-lines-that-actually-work)

Dana Cannon, a dedicated mother and accomplished Sales Development Representative (SDR), has transformed her career through the opportunities provided by Glencoco.From her roots in real estate to excelling in the tech industry, Dana’s story is one of resilience, hard work, and the power of a supportive community. Her journey highlights how Glencoco can empower individuals to achieve significant financial rewards and professional growth, even amidst the challenges of balancing family and career.<a href="https://youtu.be/NNNKKUdfUx4">Discover how she leverage her sales experience</a>, gain new skills, and achieve impressive financial results with Glencoco.What have you been up to lately?I’ve been working as an SDR in two different roles—one with a language company and another with an assistive technology company, both in the ed-tech realm.How did you come across Glencoco, and what made you decide to give it a shot?I came from a real estate background of 12 years and had recently started a family, which made the demanding nature of real estate challenging. I was looking for other options to use my sales background and transition into the tech industry. I found a platform that suggested Glencoco as a great way to gain SDR experience while making money. Initially, I was intimidated by the training involved, but needing extra money and experience motivated me to give it a try.Can you describe your experience from signing up to making your first call on Glencoco?The process was smooth and efficient. After signing up and completing the training, I was approved to start calling within 24 hours. My first day on the platform, I booked an appointment, which was encouraging. The training and onboarding process was straightforward and made it easy to get started.What was your strategy for choosing which campaigns to call on?I considered several factors: the payout per appointment, the number of leads available, and the success rate of other callers. I also chose campaigns that aligned with my interests and background, making the calls feel more natural and convincing. Additionally, listening to successful calls from other top callers helped me refine my approach and scripts.How did your previous cold-calling experience compare to using Glencoco’s platform?I’ve done cold calling before, both in a corporate setting and as a real estate agent. However, the Glencoco dialer made the process much easier. The dialer connects you to multiple leads quickly, reducing the downtime between calls. This efficiency was a game-changer, allowing me to focus more on pitching and less on dialing.How did you ensure your appointments showed up, and why is that important?Follow-up is crucial. After booking an appointment, I always made sure to follow up to confirm their attendance. Ensuring that appointments show up is vital because it’s how you get paid on Glencoco. It’s not just about setting the appointments but making sure they convert into actual meetings.How did your experience with the Glencoco community contribute to your success?The community was incredibly supportive. I received guidance from other successful callers and shared my own tips and experiences. This collaborative environment helped me learn and improve continuously. Building relationships with other callers created a sense of camaraderie, which was motivating and encouraging. I even made friends through the platform, and we would often discuss strategies and share advice.How did you maximize your ROI on Glencoco?I set clear goals for myself, aiming to book at least one appointment per day. I tracked my progress and adjusted my approach based on the results. Consistency was key. Even if I had a rough day, I knew there were plenty of leads to call, and persistence would pay off. This strategy helped me earn nearly $8,000 in a relatively short amount of time, with an average of about $242 per hour on the phone.What was your internal process for managing your time and tracking success on Glencoco?Once I made a few appointments and understood the rhythm, I set personal goals and KPIs. For example, I aimed to spend a solid hour making calls each day with the goal of booking at least one appointment. Tracking my appointments and the compensation per appointment helped me stay motivated and efficient. Knowing that some appointments could earn me up to $400 in just one hour of work was a huge motivator.How did learning from other callers contribute to your success?Observing and learning from successful pitches by other top callers was incredibly valuable. Glencoco allows you to listen to recordings of successful calls, which helped me refine my approach. It’s important to internalize that it’s not a competition against other callers but rather an opportunity to learn from the best. Emulating successful strategies and making them my own played a crucial role in my success.What aspects of Glencoco’s technology did you find most helpful?The AI-powered dialer was a game-changer. It minimized downtime between calls and ensured I was always connected to potential leads. The dialer’s efficiency allowed me to focus on pitching rather than dialing, significantly boosting my productivity. Additionally, the ability to see successful appointments and access high-quality leads streamlined my calling process.How did your experience with Glencoco help in your subsequent roles?Adding my Glencoco experience to my resume was a significant boost. It showcased my success and skills in B2B sales, which helped me secure my current SDR roles. The structured approach and skills I honed at Glencoco, such as efficient time management and effective pitching, have been invaluable in my career growth. The platform taught me to set up my day efficiently and attack calls methodically, which translated well into my current roles.What advice would you give to someone considering Glencoco?Have fortitude and don’t get discouraged by initial rejections. Push through the training and start making calls. Follow up diligently to ensure your appointments show up, as that’s crucial for getting paid. Use all the tools and resources Glencoco offers to maximize your success. Lastly, engage with the community to learn and grow—there’s plenty of room for everyone to be successful.Can you share any specific tips for new callers on Glencoco?Start with campaigns that interest you or align with your background. This makes it easier to be convincing and passionate during calls. Utilize the scripts provided, but don’t be afraid to personalize them to fit your style. Consistent follow-up is key to ensuring your appointments show up. Engage with the community for support and advice, and always be open to learning and adapting.Dana Cannon’s journey with <a href="https://www.glencoco.com/">Glencoco</a> is a powerful example of how leveraging existing sales skills on a flexible platform can lead to significant financial rewards. Her success story demonstrates that with dedication, effective use of technology, and a supportive community, it’s possible to transition into the tech industry and thrive.Inspired by Dana’s success? <a href="https://www.glencoco.com/individual">Sign up for Glencoco today</a> and start turning your part-time hours into substantial income. Take control of your time and earnings with Glencoco and see what achievements await you.<h2>Discover Deeper Insights on Our Blog:</h2><ul><li><a href="https://www.notion.so/https-www-glencoco-com-outbound-sales-strategies-tools-fractional-sdrs-guide-9f373809cba1458cad98f2bfb2d7c9ab?pvs=21">6 Common Traps SDRs Shouldn’t Fall Into</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-jack-press">Glencoco Top Caller of the Week: Jack Press</a></li><li><a href="https://www.glencoco.com/7-rules-sdrs-need-to-succeed-and-lead">7 Rules SDRs Need to Succeed and Lead</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-dave-s">Glencoco Top Caller of the Week: Dave S.</a></li><li><a href="https://www.glencoco.com/4-tips-to-increase-show-rate-of-your-demos">4 Tips To Increase Show Rate of Your Demos</a></li><li><a href="https://www.glencoco.com/glencoco-top-caller-of-the-week-paul-w">Glencoco Top Caller of the Wee: Paul W.</a></li><li><a href="https://www.glencoco.com/7-peculiar-opening-cold-call-lines-that-actually-work">7 Peculiar Opening Cold Call Lines that Actually Work</a></li></ul>

Glencoco Top Caller of the Week: Dana Cannon

Discover how Dana Cannon leveraged Glencoco to transition from real estate to tech, achieving significant financial rewards and career growth. 

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This Part-time SD Transformed Her Career with Glencoco

# The State of Outbound Sales: Rethinking Approaches in 2024 & Beyond

## Report Contents

## 1. Executive Summary
## 2. B2B Industry Stats
## 3. TCPA Regulations & AI Sales Calls
## 4. The ROI Math of a Full-Time SDR
## 5. Thinking in Terms of Cost Per Meeting
## 6. Phones: The Most Powerful Tool for Sales
## 7. Challenges with Cold Calls
## 8. Where Glencoco Comes in

## 1. Executive Summary

Understanding today’s sales development landscape starts with a story about what Netflix found as they began [investing heavily](https://www.statista.com/statistics/964789/netflix-content-spend-worldwide/#:~:text=According%20to%20estimates%2C%20Netflix%27s%20expenditures,the%20period%202022%20to%202024.) in their own in-house content. At first, the investments worked. For each $1 put into content investment, they found some $X return in engagement/revenue. However, as the absolute money they poured into their own in-house content increased, they found that this $X return for each additional $1 started deteriorating. What was going on? Was the quality of the content produced deteriorating at scale? ([No](https://www.whats-on-netflix.com/news/how-many-oscars-has-netflix-won-in-its-history-2023/).) The answer had to do with the fact that a Netflix subscriber has a limited number of hours to consume content, and as more content was introduced into the platform, it began cannibalizing the limited available hours to consume content for other Netflix-produced content.

The B2B Sales Development landscape in 2024 has similar parallels. As customer acquisition costs rise, outbound channels (in particular, email and linkedin) get flooded with messaging, and it becomes harder to connect with prospects, organizations need ways to cut through the noise. Everyone is competing for a sliver of limited “attention real estate”.

We leveraged Qualtrics to analyze the results of a blind survey of 1,000 sales professionals across 11 industries about their sales development process, changes in the market, and how they invest in revenue pipeline growth.

The _**key takeaways**_ we found from these sales organizations were the following:
- The ROI of SDRs is being increasingly scrutinized given the shift to efficient growth. Turnover is on the rise, leading to an increase in sales labor supply looking for work
- With advances in scalability and automation, maximizing productivity and pipeline generation is shifting towards an increased focus on data, personalization, and disqualification
- With the rise of artificial intelligence and machine learning technologies which are exacerbating the competition for email and linkedin “attention real estate”, organizations are increasingly reverting back to a century old technology–the phone.

## 2. B2B Industry Stats

![B2B Industry Stats](https://prepared-actor-750539f6a6.media.strapiapp.com/B2_B_Industry_Stats_c7dd38c443.png)

- 54% noted customer acquisition costs increased in the last 12 months
- 60% say that their quotas have increased
- 40% say turnover has increased in the last 12 months
- 10-15 average touchpoints in 2023 to secure a qualified meeting (median is 7-9)
- 26-50% average and median SDR quota attainment
- 51% total pipeline for all respondents comes from the phone
- 58% say pipeline generated from calling has increased in the last 12 months
- 62% say they've increased calling volume in the last 12 months
- 8 out of 11 industries surveyed said the phone is the most important outbound tool
- 11 out of 11 industries surveyed put phones in their top 3 channels for delivering outreach
- 90% have a coverage ratio of at least 1 SDR per AE
- 66% expect their SDR headcount to increase in the next 12 months

## 3. TCPA Regulations & AI Sales Calls

A natural business use case for AI is in sales development. What CRO wouldn’t be interested in at least considering replacing SDRs and BDRs, a high turnover, (relatively) less-technical job function that involves a lot of repetitive messaging and process?

At Glencoco, we directionally agree with this sentiment - but the gotchas are always in the fine print. In this case, the fine print has to do with subtle nuances and legacy regulation known as the [Telephone Consumer Protection Act (TCPA)](https://www.fcc.gov/sites/default/files/tcpa-rules.pdf), which was passed by the United States Congress in 1991. We’ve distilled the [important highlights of the TCPA](https://tcpaworld.com/2023/05/12/b2b-update-here-is-a-quick-tcpa-primer-on-calling-business-phones/) here:
- Yes, the TCPA applies to B2B calling
- If you are making B2B marketing calls using a prerecorded or artificial voice (including recorded voicemails), you will always need express written consent.
- If you are making B2B marketing calls using an Automated Telephone Dialing System (ATDS), you will need express written consent to call cell phones, but you will need express written consent, but you can call landlines without concern.
- The fines for violations start at $500 - for each identified violation (aka call).

So, at the federal level, you CAN safely make unconsented MANUAL B2B calls to numbers you can prove are business lines, and numbers that are not in the [Do Not Call (DNC) registry](https://www.donotcall.gov/).

Now, aside from the _legacy_ regulation shackles around robocalls, let's look ahead at _impending_ regulatory headwinds. With the 2024 U.S. Presidential elections coming up in November, the Federal Communications Commission is [moving to explicitly criminalize unsolicited robocalls](https://www.nbcnews.com/news/amp/rcna136347) that use voices made with artificial intelligence. The proposal would outlaw such robocalls under the Telephone Consumer Protection Act, or TCPA, a 1991 law that regulates automated political and marketing calls made without the receivers’ consent.

#### _**Key Takeaways**_

Automated, artificial voice calls into inbound leads who have provided their information and consented to being reached out to are fair game, but automated, artificial voice calls for a typical outbound motion (i.e., a cold call) - cannot effectively scale. Litigation can be both lucrative for lawyers and costly/distracting for businesses. Already, as is the case in any technological arms race (cybersecurity attackers vs. defenders; AI tools vs AI detection tools), businesses selling technologies developed to detect AI calls are cropping up.

## 4. The ROI Math of a Full-Time SDR

Below is a breakdown of the typical ROI math of hiring a SDR whose job duties include account research, making calls, sending emails/linkedin messages, and securing meetings.

![image1.png](https://prepared-actor-750539f6a6.media.strapiapp.com/image1_bc79ee333a.png)

For convenience, we’ve also provided [this calculator template that you can clone](https://docs.google.com/spreadsheets/d/1cW1wJjq3LDjfT6aPVAwXhEB_lrD4FNurwgx_OeoAWJQ/edit#gid=0) into which you can plug in your business’ ACV and conversion rates so you can understand both:
1. How a full-time SDR hire can be ROI positive for your business, and
2. How a full-time SDR hire may not make sense for your business

![image6.png](https://prepared-actor-750539f6a6.media.strapiapp.com/image6_f08b66af50.png)

What’s important to understand here are uniquely higher shadow costs for SDR teams (high attrition from burnout, constant pruning of underperformers, and hiring manager staffing), which diverts significant operating resources and lead to pipeline unpredictability.

#### _**Key Takeaways**_

With pipeline being the lifeblood of any B2B business, hiring SDRs can be a ROI positive investment, but it requires a significant commitment of time and resources to run efficiently and may not make sense for you at the stage of your business. Here are a few reasons why:

- You may still be figuring out your Ideal Customer Profile (ICP) and haven’t quite calibrated your product/service messaging (figuring this out has to come before increasing sales headcount)
- Your unit economics (ACV, conversion rates) may not justify a full-time SDR headcount
- Managing performance in a high turnover role can divert resources and time from other initiatives
- You’ll need to prepare (as in, actually model in staff coverage or time) just to hire, train, fire, and manage this function

We’ll get into alternative approaches to build outbound pipeline, including hiring outsourced agencies and how to evaluate this initiative in the final chapter of this report.

![image3.png](https://prepared-actor-750539f6a6.media.strapiapp.com/image3_089f629466.png)

## 5. Thinking in Terms of Cost Per Meeting

On average according to our survey, respondents say it takes seven or more touchpoints to land a meeting with prospects. Broken out by job title, VPs and Directors of sales said it actually takes 10-15.

![image5.png](https://prepared-actor-750539f6a6.media.strapiapp.com/image5_6582b8fa19.png)

And for all these touchpoints required to generate a meeting, what is the cost per meeting? With a wide variance, 47% of respondents are reporting it costs anywhere from $500-2,000 per meeting - factoring in salary costs, shadow costs for hiring, training, and management, and tools provisioning, which can also add another $2,000-5,000 per rep annually.

What is your cost per meeting?

Modeling this cost can be an interesting and important exercise in B2B business planning. Whether you hire sales reps to outbound, invest in paid social spend and SEO, all channels lead to one desired outcome: convincing a decision maker to evaluate your solution. With this stable unit of measure, it becomes much easier to understand the relative ROI of the spend you’re deploying - whether it’s monthly paid social spend, SDR headcount, or agency spend.

## 6. Phones: The Most Powerful Tool for Sales

Among our survey respondents, 8/11 industries surveyed selected the phone as their most important outbound tool. Additionally, all eleven industries surveyed put phones in their top three, along with email and social media. To recap,

- 51% of total pipeline for all respondents come from phone
- 62% stated calling volume increased in the last 12 months
- 58% say pipeline generated from calling has increased in the last 12 months
- 10% say phone-generated pipeline has decreased in the last 12 months

Not only is the majority of pipeline coming from calls across the B2B landscape, but these numbers are expected to grow in the coming months. The more dials reps are able to make, the more opportunities they are creating.

In a world that’s become saturated with automated emails, social media connections, and endless ads, sales organizations are seeking ways to cut through the noise. Direct, human conversations have always been the most effective to succinctly provide value propositions and form relationships. Until recently however, making large amounts of cold calls was not a sustainable practice. It was time-consuming, mundane, and limited the amount of people SDRs could reach.

The use of AI and automations on dialing platforms has reduced manual tasks, and most sales organizations are providing at least one or more dialing option for their reps. When asked to select all the dialing technologies they’re using, every respondent cited at least two.

Quality dialing systems should:
- Be priced effectively (many are too expensive, charging $600/month per license, or lack critical visibility features on the cheap end of the spectrum)
- Be easy and fun to use for reps, given the burnout and challenging nature of the job
- Have robust call disposition workflows (manual or automated via AI), and push these dispositions back into your CRM to clean your data and allow you to prioritize and de-prioritize key accounts

## 7. Challenges with Cold Calls

When asked about the challenges connected to dialing, 25% cited that getting prospects to pick up was their biggest issue. Lack of response is the biggest issue for any prospecting effort, making this unsurprising. The other top answers include getting reps the right dialing technology, training and getting them excited to call, and providing a sustainable strategy. In short, organizations are looking for platforms that are efficient and can help them build an effective calling culture.

A successful cold call doesn’t necessarily mean a meeting has been booked. As we mentioned previously, numerous touch points are needed to land a meeting. Rather a successful cold call is built upon a positive outcome like a prospect asking for more information, asking you to reconnect later, giving you the name of a coworker, etc. In order to follow up on these positive outcomes, reps need to know how to properly disposition a call.

 The good news is that when SDRs are using dialing platforms, they are quickly growing comfortable with dispositioning their calls. Some of these platforms have even automated this dispositioning process, saving reps even more time.When asked whether or not their reps reliability perform quality dispositioning, 94% of respondents said yes.

In short, when given the proper tools and training, SDRs are showing that phones are a dynamic way to create opportunities and build pipeline.

![image8.png](https://prepared-actor-750539f6a6.media.strapiapp.com/image8_1299265cbe.png)

## 8. Where Glencoco Comes in

To recap in full,

- Building an outbound SDR team can be ROI positive, but is increasingly challenging 
- AI replacing outbound SDRs is unlikely at scale because of TCPA regulations
- In B2B, cost per meeting can range from $500-2,000
- The performance-based nature of the SDR role leads to high churn and burnout, driving up shadow costs for an organization hiring, training, firing, and rehiring SDRs
- Good messaging enablement, data quality, and performance incentives are critical to standing and scaling up a SDR team
- Labor supply for available SDRs outpaces hiring demand - there is significant excess capacity in the sales workforce
- More than 51% of total pipeline for all respondents comes from the phone, and 58% say pipeline generated from calling has increased in the last 12 months

What if there was another way to generate outbound pipeline via phones in a more efficient way?

Glencoco is both an advanced AI dialer and a marketplace. We’ve built a product and platform experience where businesses can:
- Self-service list on our marketplace. The experience is like setting up an email or linkedin ad campaign
- Define their ICP and set up a sales training/enablement knowledge base through our unique virtual sales floor product
- Define a price per qualified meeting, along with the qualification criteria for said meeting
- Integrate their CRM OR upload a csv list of target leads
- Optionally enrich leads with mobile numbers through our proprietary database
- Launch the campaign
- Select from over 12,000 US, UK and Canada-based sales reps in our network who use our magical software to get certified, set up meetings, and get paid on a purely performance/outcome based model.

#### _**How Glencoco is differentiated from other outsourced SDR agencies**_

- Instant Setup and Campaign Launches. All the tooling, including our AI-assisted dialer, messaging, calendar scheduling, payments flows, data analytics, and integrations are included. We’ve built it all in-house.
- No implementation costs, monthly retainer/agency/SaaS fees, or hidden costs. Traditional outsourced SDR agencies will typically charge $5,000-$10,000 per month and be a white-glove, but out-dated process.
- Name your price - you just set a price per meeting along with the qualification criteria, build out a training/enablement module you can also use for your internal teams, sign off before you launch your campaign, and watch the results come in! Our business model is that we take a standardized 30% take rate for every qualified meeting that’s processed through our platform. No-shows and unqualified meetings do not count for payment, and you’re in control of marking meetings in our system as qualified.
- Build a pipeline of full-time sales hires - you can actually hire reps you see are performing off of our platform, after reviewing their performance/tracking their stats on our platform at any time, for a 15% first year salary placement fee. This fee is in-line with the typical sales recruiting/hiring agency, but even better, because you’ve de-risked your hiring decision as you start scaling up your function.
- Our dialer is actually really smart, compliant and powerful - we’ve thoughtfully built our B2B sales-focused auto-dialer with all kinds of robust features, like call recordings, bi-directional integrations with your CRM to view dispositions and activity, and powerful backend algorithms to prioritize interested prospects and quickly deprioritize uninterested prospects to minimize negative experiences from being overcalled.

#### _**Rethinking Approaches in 2024 & Beyond**_

We’re just getting started. In 2024, you can expect additional features like automated emails from your approved domains weaved into our platform, continued investments into AI with the data we are capturing, and increased international support/functionality.

With Glencoco, you can spin up your outbound sales motion within hours, not months, with a pricing model that’s flexible and aligns directly with your pipeline and CAC goals.

At heart, we think that sales is one of the most fundamental human skillsets that anyone can master with the right practice and opportunities. In the long run, we believe that by building this B2B Sales Marketplace, we can create billions of opportunities for people and companies, globally.

We hope this report was insightful and thought-provoking, and if you’re interested in learning more, please visit our website and create an account to explore our marketplace.


## Interested in Listing Your Business in Our Marketplace?
Publish an outbound campaign for your business for zero upfront cost [here](https://customer.glencoco.com)
## Discover Deeper Insights on Our Blog:
- [Why Outbound Sales Calling Remains a Cornerstone for High Ticket B2B Sales](https://www.glencoco.com/why-outbound-sales-calls-lead-b2b-high-ticket-success)
- [Mastering Cold Calling: Catch the Expertise of these Outbound Sales Training Leaders!](https://www.glencoco.com/outbound-sales-training-experts)
- [From Clicks to Closings: Remote Outbound Sales Mastery Unleashed](https://www.glencoco.com/remote-outbound-sales-mastery-unleashed)
- [Optimizing Outbound Sales Cold Calling Success in 2024: Techniques and Strategies](https://www.glencoco.com/optimizing-outbound-sales-cold-calling-success-in-2024-techniques-and-strategies)
- [Diversifying Customer Footprint Beyond the Tech Startup Ecosystem for FinTechs](https://www.glencoco.com/case-study-rho)

The State of Outbound Sales: Rethinking Approaches in 2024 & Beyond

For this report, we researched existing TCPA regulations around robocalls, the latest news around impending AI telemarketing regulations, and leveraged survey data that surveyed 1,000 sales professionals from C-suite to individual contributors to provide an overview of the challenging Sales Development landscape in 2024 and implications for B2B sales teams as they look to drive pipeline efficiently.

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